How to Send Emails in WordPress the RIGHT Way
Are you looking to send emails through your WordPress website? If yes, then you must be aware of the fact that it is not a simple task. With a wrong setup, you are sure to end up in the spam folder and your messages may even go undelivered. This can hamper your marketing campaigns, customer service, and even lead to damage to the reputation of your business.
WordPress provides you with all the necessary features needed to attain a successful email delivery, however, you must use the right settings and approaches to maximize the effectiveness of emails. So, here is a guide that will help you in sending emails in WordPress the right way.
Step 1: Configure Your SMTP Settings
WordPress allows you to use your existing email service provider or web hosting company to send out emails. To do so, you will need to configure your SMTP (Simple Mail Transfer Protocol) settings. You can manually do that using the wp_mail() function in WordPress. Alternatively, you can use a third-party plugin to help you with the process.
We recommend that you use an SMTP service, such as Gmail, Amazon SES, or SendGrid, to send emails. This will ensure your emails have a higher delivery rate and more reliability.
Step 2: Install an Email Logging Plugin
An email logging plugin helps you monitor and track the emails sent by your WordPress website. This is extremely beneficial when you are troubleshooting your email delivery issues. For example, you can use the plugin to find out when an email was sent and if there were any errors when sending the message.
We recommend using the Log Emails plugin. It is a free plugin that is designed for this purpose.
Step 3: Use SPF and DKIM Authentication
To ensure that your emails are delivered successfully, you must configure your domain name with SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). They are essentially authentication methods that add an extra layer of security to your emails. This helps in preventing your emails from being marked as spam or phishing emails by the recipient’s email server.
Most web hosting companies provide you with the necessary tools needed to configure the SPF and DKIM records for your domain. You can also ask your web host for assistance if you are having difficulty setting it up.
Step 4: Monitor Your Email Delivery Reports
It is important to track the performance of your emails in order to further improve your email delivery rate. Most third-party email service providers offer in-depth reporting on your emails such as open rates, clicks, unsubscribes, etc. Moreover, some plugins like Email Subscribers will also provide you with email delivery reports and enable you to dig deeper into your campaigns.
By following the steps discussed above, you will have successfully set up your WordPress website to send emails in the right way. But that doesn’t mean you can just forget about it and move on. You must constantly monitor your emails and find the areas for improvement. This will help you deliver a better email experience for your customers and eventually increase the engagement rate of your campaigns.
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