How to Setup WooCommerce Conversion Tracking (Step by Step)

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How to Setup WooCommerce Conversion Tracking (Step by Step)

Are you looking to track the performance of your WooCommerce store? Do you need to measure how effective your conversion rate is? If so, you’re in the right place! In this article, we’ll show you how to setup WooCommerce conversion tracking in just a few easy steps.

What Is Conversion Tracking?

Conversion tracking is the process of measuring customer interactions with your website or online store. This includes things like product page visits, add to cart clicks, and completed orders. By tracking these interactions, you can get a better understanding of customer behavior and how your ads and website are performing.

How to Setup WooCommerce Conversion Tracking

Setting up conversion tracking is easy and only takes a few minutes of your time. Here’s what you need to do:

    1. Sign Up for Google Analytics: Before you can begin tracking conversions, you’ll need to sign up for a Google Analytics account. This is free and easy to do with a valid Gmail account. Once you’ve set up your account, you should be given a tracking code which you’ll need in the next step.
    2. Add Tracking Code to Your Site: Once you have a tracking code, you’ll need to add it to your website. To do this, you can use a plugin like Google Analytics for WordPress or you can paste the tracking code directly into your theme’s header.php file.
    3. Configure WooCommerce to Track Conversions: Once the tracking code has been added, you’ll need to configure WooCommerce to begin tracking conversions. You can do this by navigating to the “WooCommerce” > “Settings” section in your WordPress admin dashboard. Then, click on the “Integrations” tab and enable the “Google Analytics” integration. Finally, paste your tracking code into the appropriate field and click “Save Changes”.
    4. Check Conversion Tracking: You’re almost done! All that’s left to do is check that the conversion tracking is working properly. To do this, simply visit the “Behavior” tab in your Google Analytics dashboard and see if the orders are showing up. If you don’t see any orders, it’s likely because the tracking code hasn’t been added correctly or the integration isn’t enabled in WooCommerce.

 

Conclusion

That’s it! Now that you know how to setup WooCommerce conversion tracking, you’ll be able to measure how effective your store is and make better decisions about how you can improve your store’s performance. Thanks for reading and good luck!

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