How to Track Video Analytics in WordPress Step by Step
If you run a video-based website on WordPress, you need to know the video analytics of your website in order to give your viewers the best user experience, while also optimizing the performance of your website. Tracking video analytics means gathering data on how your viewers interact with videos, where they come from, and the duration of the videos they watch. This data will help you make decisions that will improve your video content. Here’s a step-by-step guide on how to track video analytics in WordPress.
Step 1: Install a Video Tracking Plugin
To get started, you’ll need to install a plugin for tracking your video analytics. There are several plugins available for WordPress, but the one we recommend is VidTrac. Once you have installed the plugin, be sure to activate it so that it can start tracking your data.
Step 2: Set Up Your Analytics Dashboard
Once your plugin is installed and activated, you’ll be able to set up your analytics dashboard. Depending on which plugin you choose, the setup and configuration will vary, but in general, you’ll need to create an account, set up your tracking code, and customize your analytics settings. On VidTrac, for example, you’ll be able to track video plays, completion rates, time spent on the video, geographic location, and more.
Step 3: Embed Your Videos
The next step is to embed your videos into your WordPress website pages. You can do this by using the video embed code provided by your video analytics plugin. On VidTrac, you can copy and paste the embed code into your WordPress post or page. Once your videos are embedded, the plugin will start tracking the analytics.
Step 4: View Your Analytics
Once your videos are embedded, you can start gathering data and viewing your analytics. You’ll be able to see how many people are watching your videos, how long they’re watching for, and where they’re located. You can use this data to make changes to your videos and website in order to improve user experience, performance, and conversions.
Conclusion
Tracking video analytics on your WordPress website is essential for understanding how your viewers interact with your videos. By following the steps outlined above, you can set up your video analytics plugin, embed your videos, and start gathering data. You can then use this data to give your viewers the best user experience and to optimize the performance of your website.
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