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How to use Google Analytics with Your WordPress Website
If you’re looking to track activity on your WordPress website, Google Analytics is the go-to platform for gathering this type of data. It allows you to monitor visitor behavior, gather analytics such as pageviews, time spent on your site and sources of traffic. As a result, you’ll have the insight needed to make informed decisions about your website and digital marketing strategy.
This guide will show you how to use Google Analytics with your WordPress website. By the time you’re done, you’ll have an understanding of the basics and be on your way to tracking key website metrics.
Step 1: Setting Up Google Analytics
The first step is to create a Google Analytics account. This can be done with the help of a link to the official Google Analytics website. Once there, fill out the necessary information to create an account.
Once your account is created, you’ll be assigned a unique Google Analytics tracking ID (UA-XXXXXXXX). This tracking ID will be used by Google Analytics to track activity on your website, so make sure to write it down or copy it to your clipboard.
Step 2: Connecting Your WordPress Website to Google Analytics
Now that you have the tracking ID, it’s time to connect it to your WordPress website. There are several ways to do this:
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- Using a Plugin: Many analytics plugins, such as MonsterInsights, allow you to easily connect your WordPress website with Google Analytics.
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- Using Google Tag Manager: Google Tag Manager makes it easy to add the tracking ID to your site by providing a snippet of code that you can copy and paste.
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- Adding the Tracking ID Directly to Your Site: You can also add the tracking ID directly to your WordPress site by using the control panel within the dashboard or by inserting it in the file.
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Step 3: Analyzing Your Google Analytics Data
Once the tracking ID is connected to your WordPress website, you can access data from your Google Analytics account. This is where you’ll find useful analytics on user behaviour, such as pageviews, time spent on your site and sources of traffic.
It’s important to familiarize yourself with all the available data, as this will allow you to make better decisions about your website and digital marketing strategy.
Wrapping Up
Setting up Google Analytics for your WordPress website is a simple and effective way to track key website metrics. With the help of this guide, you now know the basics of how to use Google Analytics with your WordPress website.
Start tracking visitor behaviour and gathering useful analytics today with Google Analytics!
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